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BBA Webinar: Will Student-Athletes be Permitted to Monetize Their Right of Publicity? An Uncertain Set of Outcomes Draws Near

Thursday, April 15, 2021 1:00 PM to 2:00 PM


The BBA presents live webinars and virtual events via Zoom. Please register for this program through your BBA account at least two hours before the start time of the program to receive the Zoom webinar link.

The right of publicity has always been an effective means by which any individual may prohibit the use of his or her identities for commercial purposes without consent.  Conversely, everyone also has the freedom to monetize elements of their identities, i.e., name, image and likeness (“NIL”) for commercial purposes… everyone that is, except an NCAA student-athlete.  The NCAA’s amateurism model has always been the roadblock.  However, with several bills now pending in Congress, seven states having passed laws permitting student-athletes to monetize their NIL, another twenty-seven states with pending legislation and the NCAA’s own plans to revise the approach to NIL, changes are sure to come one way or the other.

The panel discussion will assess these uncertain times by looking at the impacts those changes may have on commercial opportunities open to student-athletes, restrictions and oversight related to eligibility to play NCAA athletics and the practical challenges university athletic departments and conferences will face while striving to preserve the university’s educational mission and athletic culture.

Registration Categories:

BBA Member – Free. Included as part of your membership.

Non-Member - $100.00


BBA Webinars & Virtual Events are supported by the Joan B. DiCola Fund. To learn more or support this fund, click here.


Sponsoring Section/Committee(s):




Devon Bettinson


BBA Event Calendar