The BBA presents live webinars and virtual events via
Zoom. Please register for this program through your BBA account at least
two hours before the start time of the program to receive the Zoom
webinar link.
Surveys provide invaluable insight into consumer beliefs
and attitudes and have long been relied on by courts as key evidence in IP
cases. Survey evidence is routinely used to prove infringement in trademark and
trade dress cases, liability in false advertising and other Lanham Act claims,
as well as quantify damages in these and other IP cases, including patent
litigation. In this program, hear from a panel of experienced survey experts on
the nuts and bolts of how to assemble a team, how to work effectively with your
experts to design and execute surveys for litigation, how to avoid common
pitfalls and risks, and current trends in the courts.
Registration Categories:
BBA Member - Free. Included as part of your membership.
Non-Member - $100.00
BBA Webinars & Virtual Events are supported by
the Joan B. DiCola Fund. To learn more or support this fund, click
here.