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BBA Webinar: LinkedIn 101: Build Your Brand and Grow Your Network

Friday, March 27, 2020 12:30 PM to 1:30 PM
Webinar Only - , Boston, MA


The BBA presents live webinars via Zoom. Access to this program is free, included as part of your member benefit. Please register for this program through your BBA account to receive the Zoom webinar link. In order to receive the Zoom webinar link, you must register at least two hours before the start time of the program.

Can’t attend the webinar? A recording will be available on-demand through our Learn Online Library by the end of the week.

Living in today's digital landscape means that networking online is just as crucial as making in-person connections. With over 500 million active users, LinkedIn has become the most important social media platform for lawyers. This powerful online tool allows lawyers to build their brand, professional network, and book of business while enhancing the connections made in-person. The use of social media is especially important during the COVID-19 crisis.

In this program, you will learn:

  • The basics of LinkedIn and its importance as a social media platform
  • The secret sauce for creating a strong LinkedIn profile and achieving "All-Star" status
  • How to proactively form and develop valuable connections
  • How to use LinkedIn to become a thought leader and generate new relationships
  • How to use status updates and notifications to build your brand and drive new business
  • Some quick tips for using LinkedIn during the COVID-19 crisis

Attendees are encouraged to bring their cell phones to the program with the LinkedIn app installed and updated.




Jenna Kim


BBA Event Calendar