Bill is General Counsel of Gold Medal Bakery, Inc., a 500+ employee family-owned bakery that 

manufactures and distributes branded and private label bread products across New England and the Metro New York/New Jersey area. Bill is also the founding member of Rocha GC, LLC, a law firm that provides part-time general counsel services to privately-owned small and mid-size companies. At the BBA, Bill currently serves on the BBA Business of Law Conference Advisory Committee and the BBA/BBF Joint Planning Committee. Bill previously served as Co-Chair of the BBA’s IP Law Section. Beyond the BBA, Bill currently serves as a member of the American Baker’s 

Association’s State Affairs Working Group, and represents Gold Medal at the Massachusetts Food Association’s Government Affairs Committee meetings. Bill previously served as an Executive Board member of the Federal Bar Association (Massachusetts chapter) and was a member of both the New York State Bar Association and the Association of Corporate Counsel. Bill is a graduate of the University of Rhode Island (B.S.M.E. and M.S.M.E.) and Cornell University School of Law.