Digital Marketing and Social Media: Compliance Risks and Practical Steps to Avoid Common Pitfalls (11/18/2020)

Available: In Stock
Product No: 36702
Duration: 56.18 Hours
Publish Date : 11/18/2020


Item Description :

Please note - this purchase is for a digital download of the Learn Online Materials, including online viewing / download of the video presentation. 

BBA Member Price: FREE. Included as part of your membership
Non-Member Price: $100

Description:

In today’s transparent, always-connected world, control of brand messaging has shifted into the hands of increasingly connected consumers. With the stroke of a key, consumers have the power to share information about companies instantly on social channels and significantly shape brand perception. A single negative post about a company can go viral and create untold brand damage in a matter of minutes.  Every brand communication, therefore, must strongly reinforce the brand’s core values. This program will address various forms of digital marketing and social media engagement, and address both the reputational and legal risks associated therewith.

Speakers:

Kelly Whitehart
Nelson Mullins Riley & Scarborough LLP


Pricing :
   
Non-Member Pricing $100.00
BBA Member Pricing $0.00