TITLE: Director of Communications

DEPARTMENT: Communications

REPORTS TO: Executive Director

DATE: April 7, 2021

SUPERVISORY RESPONSIBILITIES: None.

The Boston Bar Association (“BBA”) – a longstanding institution in our city comprising more than 13,000 lawyers, judges, public servants and law students - seeks a Director of Communications to lead in developing and implementing of an organization-wide communications strategy. We are looking for an experienced, creative and forward-looking professional to define, align and prioritize our key themes and messages - especially with respect to: public policy; diversity, equity and inclusion; access to justice; service to others; and the role of the BBA and the Boston Bar Foundation (“BBF”) in the legal profession and the Greater Boston community.

This position will:

  • Work in close collaboration with BBA and BBF leadership and our public policy, development, community service, institutional relations, marketing and digital content teams to achieve maximum brand exposure and favorable brand positioning by strategically integrating critical communications materials, including: social media, email and newsletters, press releases and statements, blog, speeches, annual reports and leadership profiles.
  • Build and cultivate positive relationships between the BBA / BBF and the media, institutional and community partners, and external thought leaders and influencers.
  • Oversee the BBA /BBF website, ensuring accuracy and relevancy of content, as well as presentation of and emphasis on organizational objectives.
  • Serve as the BBA’s lead writer and editor, develop and maintain standards of quality and style across all BBA / BBF communications and marketing channels, and oversee graphic design.
  • Manage vendor relationships and project budgets.

The successful candidate will bring the following qualifications and skills to our diverse and talented 30-member team:

  • Eight to ten years of communications, marketing communications or related experience.
  • Previous experience with and a passion for working on legal issues, diversity, equity and inclusion, the legal profession and / or Boston-area mission-driven and public-policy oriented non-profits.
  • Proven ability to effectively manage external communications with media and other influencers.
  • Exceptionally strong writing and editing skills and ability to master complex and varied topics and tailor written materials to a range of audiences, including lawyers, public officials, and the public at large.
  • Experience using social media, email and other communications tools, and using analytics tools and metrics to evaluate and tailor content performance.
  • Demonstrated ability to work collaboratively with colleagues at all levels to create and coordinate clear, thoughtful and effective messaging.

To be considered for this position, prospective candidates must submit the following:

  • A cover letter explaining how the candidate’s experience and vision will specifically advance the brand and objectives of the BBF and BBA
  • Resume, listing educational background and experience relevant to the qualifications and skills listed above
  • Writing sample(s) demonstrating ability to effectively communicate complex ideas to diverse audiences

Application material must be emailed to hr@bostonbar.org.

POSITION SUMMARY:

The Director of Communications leads and implements all communications strategies for the BBA and BBF; manages and grows the BBA’s brand and reputation as a leader on issues critical to the legal profession and the Greater Boston community, including public policy, diversity, equity and inclusion (“DEI”), community service and professional education; and collaborates with others internally and externally to ensure effective integration of messaging and favorable brand positioning throughout all BBA and BBF communications and marketing.

RESPONSIBILITIES:

  • Lead in the creation and implementation of an organization-wide communications strategy that defines, aligns and prioritizes key themes and messages - especially with respect to public policy, DEI and community service - and includes tactics for communicating those priorities and the BBA/ BBF brand to members, other stakeholders within the community, and external audiences.
  • Work in close collaboration with public policy, development, DEI, community service, institutional relations, external-facing program, marketing and digital content teams to thematically integrate critical communications materials, including social media, email and newsletters, press releases and statements, blog, speeches, annual reports, and leadership profiles, for maximum brand positioning. Oversee BBA /BBF website, ensuring accuracy and relevancy of content, as well as presentation of and emphasis on organizational objectives.
  • Build and cultivate positive relationships between the BBA / BBF and the media, institutional and community partners, and external thought leaders and influencers.
  • Build and cultivate positive relationships between the BBA / BBF and the media, institutional and community partners, and external thought leaders and influencers.
  • Serve as the BBA’s lead writer and editor and develop and maintain standards of quality and style across all BBA / BBF communications and marketing channels. Work collaboratively with marketing and other teams on graphic design projects.
  • Manage vendor relationships and project budgets.

Desired Qualifications & Skills

  • Eight to ten years of communications, marketing communications or related experience required.
  • Previous experience working with legal issues, DEI and the legal profession and / or Boston-area mission-driven and public-policy oriented non-profits strongly preferred.
  • Proven ability to effectively manage external communications with media and other influencers.
  • Exceptionally strong writing and editing skills and ability to master complex and varied topics and tailor written materials to a range of audiences, including lawyers, public officials, and the public at large.
  • Experience using social media, email and other communications tools, and using analytics tools and metrics to evaluate and tailor content performance.
  • Demonstrated ability to work collaboratively with colleagues at all levels to create and coordinate clear, thoughtful and effective messaging.

The BBA expects all directors and managers to meet its standards of practice and performance as outlined below:

Leadership and Strategy Development

  • development as a manager and a leader, and willingness to take initiative to assume new responsibilities
  • ability to anticipate problems and develop and implement solutions
  • development and implementation of strategic goals to provide direction for the department/organization
  • good judgment, especially in dealings with volunteers and leadership
  • understanding of how diversity and inclusion contribute to organizational goals

Teamwork/ Project Management

    • integrity and high work standards
    • willingness to collaborate with and support others and share information, ideas and credit
    • effectiveness in building teams
    • effectiveness, accuracy and completeness of written work product

Developing People

  • coaching, mentoring and management of other staff
  • positive behavior, attitude, and actions, including punctuality, adaptability, accessibility, reliability and flexibility
  • self-awareness, sensitivity and respect of others
  • responsiveness and strength of follow through
  • internal reporting and budget management, including responsiveness to other departments

This job description is intended only to provide general guidance. It is understood that the position may evolve over time, and that additional or different duties may be added at management’s discretion. It is the policy of the BBA/F to review and update job descriptions annually, however updates or revisions may occur within a given year as indicated.


Benefits:

  • Paid vacation, sick, and personal leave
  • 401(k) retirement plan
  • Health insurance benefits
  • Dental insurance benefits
  • Life, AD&D and LTD insurance benefits

The Boston Bar Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.